Zero to Launch: Lessons from Shipping Wallet Features Fast

How we build fast, break nothing, and ship with users in the loop.

In crypto, speed kills—either your product... or your competition. At Coinomi Wallet, we’ve made shipping fast not just a principle, but a survival skill. In a space that changes faster than gas fees on Ethereum, we’ve learned that feature velocity matters—but so does precision.

Here’s what we’ve learned going from whiteboard to wallet in weeks, not months.

1. MVP Doesn’t Mean “Meh, Very Predictable”

The temptation when building for Web3 is to over-engineer. We’ve all seen it: twelve governance modules, infinite toggle switches, and a UI that looks like a cockpit. We take the opposite approach—ship the core, polish later.

We ask: What’s the minimum version of this feature that solves a real user pain point? Then we ship it, fast. Not half-baked—but well-timed and laser-focused. Think “espresso shot,” not buffet table.

2. Build in Tight, Ruthless Sprints

We work in lean, two-week cycles with clear goals and zero fluff. Each sprint ends with something real—not a prototype for some future maybe. “Velocity without vision is chaos,” someone wise probably said once, but around here, we sprint with both sneakers and a compass.

3. Feedback Loops > Crystal Balls

User feedback isn’t a checkbox—it’s a co-pilot. We talk to users daily, from crypto diehards to people who just installed their first wallet last week. Why? Because assumptions are expensive, but user friction is fatal.

If a feature looks slick but confuses people, we scrap it. We’d rather be useful than clever.

4. Beginners Matter More Than You Think

Power users are loud—but new users are gold. We design every feature with both in mind. Crypto UX still has a “some assembly required” vibe, and if someone needs a PhD to send a token, we’ve failed.

So yes, the advanced settings are there—but tucked behind clean, beginner-friendly flows that just work.

5. Shipping Is Culture

We don’t celebrate ideas—we celebrate launches. In our world, “done” is better than “perfect,” and version 1 is just a conversation starter with the people we’re building for.

Every shipped feature is a signal to our users: we’re here, we’re building, and we’re listening.

Final Thoughts

In crypto, attention spans are short and competition is fierce. But execution? That’s the great equalizer. The teams that learn fastest win.

So if you’re building a wallet, a dApp, or anything in Web3—my advice is simple: ship smart, ship fast, and never underestimate the value of a quick user interview.

Because the best product teams don’t just build features. They build momentum.